press release

Chocolate is a feeling – the grand finale
New opening at the Chocolate Museum in Cologne

With its new exhibition "Chocolate is a feeling," the Cologne Chocolate Museum invites visitors on a sensory journey of discovery that awakens emotions and makes chocolate lovers' hearts beat faster.

The top floor of the museum is colorful and emotional: ten interactive stations take visitors on a journey through the range of emotions that many associate with chocolate. A pulsating red heart symbolizes love, a sparkling diamond stands for luxury, the iconic Lindt bunny embodies festive joy – and the colorful M&M's celebrate friendship.

Experience, discover, participate – that is the motto of the elaborately designed exhibition. At one station, visitors can help a sad emoji that is "hangry" – hungry and angry. With a little chocolate, its blood sugar level rises and its mood improves. And suddenly it becomes clear: chocolate makes you happy.

A touch of nostalgia The influence of
advertising on our emotions is also given due consideration. A large media wall shows sweet highlights of chocolate advertising from past decades. A nostalgic column allows visitors to immerse themselves in the history of the advertising industry – charming, entertaining, and proof of how closely emotions and chocolate have always been linked.

"Chocolate is a feeling" is more than an exhibition—it is an experience for all the senses. Ideal for families, groups of friends, lovers, or simply anyone who loves chocolate.
A must for all chocolate fans.