Our exhibition
From the Cocoa Plantation to the Chocolate Factory
“Intowada”—that’s the inscription on an 80-year-old dugout canoe from Ghana. It’s the first historical exhibit that catches your eye when you visit our exhibition at the Chocolate Museum and begin your “World Tour of Cocoa.” Spanning over 600 square meters, the newly redesigned exhibition focuses entirely on the cultivation, transportation, trade, and consumption of cacao and chocolate. The theme of sustainability is the common thread that runs through the entire exhibition. Admire the various fascinating species of cacao plants amidst exotic vegetation in our tropical greenhouse. Sometimes the plants even bear fruit. The cacao tree, “Theobroma cacao” (food of the gods), originally grew in the Amazon region; today, it is primarily cultivated by small-scale farmers in West Africa.
In the museum’s own chocolate production facility, the chocolate fountain—which is always filled with fresh Lindt chocolate—is just one of the tempting highlights. You can also watch the production process step by step through the glass-enclosed machines. Our Maître Chocolatier awaits you at the chocolate fountain. There, you can sample fresh Lindt chocolate to your heart’s content.
Visit our chocolate factory and immerse yourself in the world of artisanal chocolate-making. Learn how truffles and hollow figures are made, and create your own personalized chocolate bar using three varieties of Lindt chocolate. Choose 4 ingredients from over 40 options for your bar. It will then be crafted right before your eyes by the Maîtres Chocolatiers. Would you like to learn the art of praline-making or hone your skills? Then sign up for one of our chocolate-making classes at our Confiserie.
Time travel of cocoa
The museum centrepiece of the Chocolate Museum is the cultural history exhibition: aphrodisiac, offering, means of payment, food and pleasure - chocolate is and was all of these things. Gain exciting insights into the 5000-year-old history of cocoa, from the mythical ceremonies in Central America to the luxurious drink of the European aristocracy and today's luxury food for everyone.
Visit our new permanent exhibition ‘Time travel of cocoa’ - immerse yourself in the fascinating history of cocoa from its origins in Ecuador to modern chocolate production. Discover how cocoa went from a mysterious potion of ancient civilisations to a luxury good for kings and finally to a popular chocolate for everyone. The exhibition takes you on this journey in a multimedia and sensory way, illuminating not only the pleasurable aspects, but also critical chapters such as the colonial era.
Marvel at historical exhibits, find out interesting facts about the everyday life of the ‘Stollwerck girls’ and learn how the role of women in the chocolate industry has changed over time.
Chocolate is a feeling - the grand finale
Ten stations symbolize feelings that we all associate with chocolate. A red heart that pulsates when touched stands for love, a diamond for luxury, a lindt bunny for festivity, the colorful M&M's for friendship.
You can interact with a sad emoji that is captioned with the emotion "Hangry": if it is fed, its blood sugar level rises and anger turns into a good mood. Thanks to chocolate!
Advertising also conveys emotions. A large media wall is dedicated to sweet advertising from many decades. A nostalgia column also shows how the advertising industry used to deal with the subject of chocolate.