From the cocoa plantation to the chocolate factory

You begin at a large model cocoa tree and then pass through a 10-metre-high tropical greenhouse as you follow the journey of cocoa from its harvest, through the stock exchanges of world markets, to its transport into the chocolate factory. Marvel at the numerous fascinating species of cocoa plant amidst the exotic greenery. Occasionally the plants may even be bearing fruit. The cocoa tree "Theobroma cacao" (food of the gods) originally grew in the Amazon region but today it is cultivated primarily by small-scale farmers in West Africa.

The museum produces its own chocolate and the chocolate fountain, constantly replenished with fresh Lindt chocolate, is not the only enticing highlight. Glass-sided machines also allow you to follow the manufacturing process step by step.

When visiting our chocolate workshop on the second floor of the exhibition, you will enter the world of handcrafted chocolate. Discover how favourites such as the truffles and chocolate figures are made, and you can even create your own unique chocolate bar from a choice of three types of chocolate and 40 different ingredients. The master chocolatier will then produce your own chocolate bar before your very eyes.

Brown gold – Sweet seduction

The heart of the Chocolate Museum awaits you in the exhibition "Brown gold – Sweet seduction".

Aphrodisiac, sacrifice, currency, nutrition and delicacy – chocolate has been all of these and remains so to this day.

Get an exciting insight into the five-thousand-year history of cocoa, covering the mystical ceremonies of Central America and the luxury drink of the European aristocracy through to instantly available treat that it has become today.

We show you the 5000-year history of cocoa and bring together its chronology and range of subjects under a single roof.

Inventor, entrepreneur and trader

Experience the colourful world of chocolate. Historical enamelled signs and chocolate machines will transport you into the world of advertising.

A nostalgic journey through the chocolate advertising of the early 20th century allows you to discover many eye-catching and entertaining promotional concepts, packaging and vending machines.

The final stop on your visit to the museum is an opportunity to discover the background and history of the Chocolate Museum and its founder, Dr Hans Imhoff, as well as the partnership with Lindt & Sprüngli.