Schokolade ist ein Gefühl
The grand finale - the new exhibition at the Chocolate Museum
"Chocolate is a feeling" is a sensual and emotional journey that makes the hearts of chocolate lovers beat faster.
It gets colorful at the top of the Chocolate Museum! Ten colorful stations full of emotions await you. They symbolize feelings that we all associate with chocolate. A red heart that pulsates when touched stands for love, a diamond for luxury, a Lindt bunny for festivity, the colorful M&M's for friendship.
Discover, experience and interact: You can do this with a sad emoji captioned with the sentiment "Hangry". Feed it to raise its blood sugar level and watch how anger turns into a good mood. Thanks to chocolate - true to the motto chocolate makes you happy!
Nostalgia in advertising
Advertising also conveys feelings. A large media wall is dedicated to sweet advertising from many decades. A nostalgia column also shows how the advertising industry used to deal with the topic of chocolate. This nostalgic journey through advertising stories is not only a feast for the eyes, but also proof of how closely chocolate and emotions are linked.
Immerse yourself in a world full of emotions aroused by the sweet temptation! Be inspired by the variety of chocolate feelings and come by!
Have we aroused your curiosity? Then visit the new exhibition level in the Chocolate Museum! Complete your visit with a guided tour or tasting. Our experienced museum guides will be happy to accompany you! Discover & experience: To the offers